Marketing strategy involves having a plan
What's your plan?
Many contractors don’t have plans, goals, road maps, or strategies for how they will bring in new leads and grow their business.
I’ve met quite a few contractor business owners who simply use the old school basics like the Yellow Pages and coupon mailers. Sometimes they’ll try other advertising options when they get a call from a salesman because they’re trying to find something, anything that will work.
The successful contracting companies that continue to grow year in and year out are the ones who invest the time to develop plans and do their marketing homework.
KD Marketing Solutions can help any contracting company navigate the often complicated marketing process. From development and evaluation to daily execution of the detailed tasks required to get results – that’s what we do. Some of the value we bring to contractors who work with us includes:
- Planning and development advice and recommendations
- Time savings for business owners and their support staff
- Experience gained from managing other successful campaigns
- An exclusive marketing partner in your market
- No one-size-fits-all solution – we execute and manage a plan tailored to your specific needs
If you don’t know why your marketing efforts aren’t working, give us a call. We can walk through what you’re doing or not doing and recommend some changes. If your business is growing, but much slower than you want it to, call us about that. Again, we’ll look at your internet marketing strategy and see where it can be improved.
Schedule your no obligation consultation today. We’ll review your internet marketing options and answer your questions.
Google Places
If you want to use every opportunity to be found online, you must claim your Google Places listing. You also must do the work to optimize it! You should include your keywords, photos, video, and all the details of your business. This will help you climb higher in the Google search results. Google Places listings are geographically based, so when your listing is complete and optimized you’ll show up on a map so your potential customers can see how close you are to them.
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Get Found In Searches
It’s not enough just to have a website these days. If nobody can find your site when they search for the services you offer, it won’t matter that you have a website at all. There are many techniques to make sure new customers find out about your company - so they can call you! As a local contractor, you want your phone to ring!
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Social Media - Use it or not?
Today people stay connected through Facebook, Twitter, Linked In, and other social sites. This trend has increased exponentially over the past few years and it’s only expected to grow.
How do you know which channels are right for your business? How do you use social media the right way? There are many ways to use social networking sites. The key is to determine how to use them in the way that meets your marketing objectives. It seems overwhelming to many people, especially when they don't have much time to spare for marketing.
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